In 2024, Amazon made about $638 billion in revenue and $59.2 billion in net income worldwide.
When people ask how much do amazon make, they usually want a simple number. The short version is that Amazon now brings in hundreds of billions of dollars each year and keeps tens of billions as profit. To see what those totals mean, you need figures from the latest results and a sense of how the business has grown over time.
Quick Look At Amazon’s Recent Earnings
Amazon’s reporting year for 2024 closed with total revenue of around $638 billion and net income of about $59.2 billion. That means the company kept just under one dollar in profit for each ten dollars of sales. On a trailing twelve month basis into 2025, revenue is already near $691 billion, so the headline answer to that earnings question keeps climbing.
| Year | Revenue (US$ Billions) | Net Income (US$ Billions) |
|---|---|---|
| 2018 | 232.9 | 10.1 |
| 2019 | 280.5 | 11.6 |
| 2020 | 386.1 | 21.3 |
| 2021 | 469.8 | 33.3 |
| 2022 | 514.0 | -2.7 |
| 2023 | 574.8 | 30.4 |
| 2024 | 637.9 | 59.2 |
This seven year slice shows how quickly Amazon’s sales moved from the low two hundreds of billions into the mid six hundreds. The bump in 2022 stands out because revenue grew while the company posted a loss, then earnings bounced back strongly in 2023 and more than doubled again in 2024.
How Much Do Amazon Make? Revenue Breakdown
The headline totals only tell part of the story. Amazon earns money from online stores, third party sellers, cloud services, advertising, subscriptions, physical shops, and a mix of smaller lines. Some activities deliver thin margins, while others throw off much higher profit per dollar of revenue.
Retail And Third Party Seller Services
Most shoppers still know Amazon first as an online store. Direct sales of goods through Amazon’s own storefront bring in the largest single block of revenue. On top of that, millions of independent merchants pay Amazon fees for listing, fulfillment, and logistics. These seller services now account for around a quarter of overall sales.
Retail and marketplace operations use enormous warehouses, delivery fleets, and staff. That means high costs for inventory, transport, and customer service. Revenue from this side of the business looks huge, but the margin on each order is thin once shipping and operations are paid for.
Amazon Web Services (AWS)
AWS provides cloud computing and storage to companies and governments. It only contributes a slice of total revenue, but it is one of the main engines behind Amazon’s profit. Data centers require heavy spending on hardware and energy, but once capacity is in place, extra usage can bring in high margin income.
In recent filings, AWS revenue has been reported a little above one hundred billion dollars per year, with operating income around half or more of Amazon’s total operating profit in some periods. That means a large share of the answer to how much Amazon earns comes from letting other companies rent computing power instead of selling boxes to households.
Advertising And Subscription Services
When brands pay to place sponsored listings inside Amazon search results, that spend sits in a fast growing advertising unit. Subscription services such as Prime, music, and video bring in steady monthly or annual fees. Together, these lines amount to less than retail by revenue share but come with richer margins, since the cost to serve one extra ad impression or stream is modest compared with shipping a parcel.
Amazon points to these areas in its investor updates, where you can see detailed tables of segment sales and operating income in the Amazon 2024 annual results. Those tables show how cloud, ads, and subscriptions help lift earnings even when retail growth slows.
How Much Money Amazon Makes Per Second, Minute, And Day
Big yearly numbers are hard to picture, so it helps to scale them down. Using the 2024 revenue figure of about $638 billion, Amazon now brings in roughly $1.75 billion per day. That works out to close to $73 million per hour, a little more than $1.2 million per minute, and around $20,000 per second.
Profit is lower, but still huge on a time basis. With net income for 2024 near $59.2 billion, Amazon earns around $162 million per day. That is about $6.7 million per hour, about $112,000 per minute, and close to $1,900 in profit every second.
These numbers are averages across the full year. Peak shopping periods, such as major sales events and the holiday season, tend to push the real per second figures even higher for a few intense weeks.
What Drives Amazon’s Profit, Not Just Revenue
Revenue measures how much money comes in the door. Profit measures what is left once Amazon pays for goods, staff, data centers, marketing, and taxes. Over the last few years, the company has worked hard to trim costs in its retail network and invest in more profitable areas such as AWS and advertising.
In 2022, Amazon reported a small net loss while sales passed $500 billion. That year included large non cash charges related to investments and restructuring. By 2023, net income rose to about $30.4 billion, and in 2024 it jumped to about $59.2 billion, giving a net margin just under ten percent on revenue for the year.
Management commentary in the annual report talks about faster delivery speeds, better routing in the logistics network, and more disciplined capital spending in warehouses and transport. Together with growing cloud and ad income, those changes help explain why profit has grown faster than sales over the last couple of years.
How Amazon’s Earnings Have Changed Over Time
Looking back across the last decade shows how large Amazon has become. In 2014, the company generated under $90 billion in revenue and posted a modest loss. By 2018, revenue had passed $230 billion and net income reached about $10 billion. In 2019 and 2020, revenue rose again as more customers shifted spending online and Prime membership grew.
The early 2020s brought a mix of strong sales and heavy investment. Revenue climbed toward the $500 billion mark in 2021, while net income rose above $30 billion. In 2022, Amazon still reported rising sales but a loss at the bottom line, as it wrote down some assets and cut back on parts of the business that had grown quickly during the pandemic.
From 2023 onward, the pattern changed again. Sales kept growing at a slower but still solid pace, moving from about $575 billion in 2023 to about $638 billion in 2024. Profit bounced from that small loss in 2022 to more than $30 billion in 2023, then nearly doubled in a single year. The trend lines show that Amazon can swing from thin or negative earnings back to strong profit once cost controls and higher margin segments kick in.
Where Amazon’s Revenue Comes From Today
Official filings and data summaries break down Amazon’s 2023 sales by business line. Online stores remain the largest slice, but third party services, AWS, ads, and subscriptions now make up well over half of the total. That mix matters when you ask how much money Amazon brings in, because a dollar of ad revenue usually drops more to the bottom line than a dollar of retail sales.
| Business Line | Share Of 2023 Revenue | What It Includes |
|---|---|---|
| Online Stores | 40.3% | Products sold directly on Amazon sites |
| Third Party Seller Services | 24.4% | Marketplace fees, fulfillment, and related charges |
| Amazon Web Services | 15.8% | Cloud computing, storage, and related services |
| Advertising Services | 8.2% | Sponsored listings and display ads on Amazon properties |
| Subscription Services | 7.0% | Prime membership, digital content, and other subscriptions |
| Physical Stores | 3.5% | Whole Foods and other brick and mortar locations |
| Other | 0.9% | Credit programs and small revenue lines |
This mix has shifted over time. A decade ago, online stores dominated, and many of the current revenue lines barely existed or were still small. Now, more than half of revenue comes from services wrapped around the retail platform, such as marketplace fees, ads, and cloud offerings.
The change is also visible in filings such as the Amazon 2023 Form 10-K filing, where management groups results by segment and explains how different business lines contribute to overall performance.
What Amazon’s Scale Means For Different Groups
For Shoppers
For everyday customers, the size of Amazon’s earnings shows up in fast delivery, wide selection, and aggressive pricing on many goods. The company can negotiate strong terms with suppliers and fund large logistics projects that smaller rivals would struggle to match. At the same time, shoppers should stay alert to subscription renewals and add-on services so spending does not creep higher than planned.
For Third Party Sellers
Independent sellers gain access to a global audience and a polished checkout and delivery system. Fees for fulfillment, ads, and other tools eat into margins, but many merchants accept that trade in exchange for reach and convenience. When Amazon reports higher revenue from third party services, it usually reflects both more sellers and higher spend per seller on services that help listings stand out.
For Investors And Employees
Investors watch Amazon’s earnings because rising profit and cash flow can fund share buybacks, debt repayment, or new projects. Big swings in quarterly results often come from changes in AWS demand, ad growth, or cost controls in the retail network. Employees keep an eye on those same numbers because they can influence hiring plans, stock based pay, and internal budgets.
Bringing The Numbers Together
So how much do amazon make in simple terms? On current figures, the company earns around $638 billion in annual revenue, nearly $60 billion in net profit, and something close to $20,000 in sales every second. Those totals rest on a mix of low margin retail and high margin services, and they have grown from under $100 billion in annual sales a little over a decade ago.
For anyone who shops on Amazon, sells through its marketplace, or follows large companies as an investor, watching these earnings helps put the company’s power in context. Revenue shows scale, profit shows staying power, and the mix across cloud, ads, and retail explains where most of the money actually comes from.